Although Dubai originally made headlines for its 5-star bling and record-breaking architecture, it has now also established a reputation for innovation, culture and the arts. As the market continues to mature at an exponential rate, it also broadens, with a more diverse demographic attracted to Dubai.
The allure of ostentatious opulence remains and has its place in the market, but demand for a more understated and genuine form of luxury is emerging. ‘Quiet luxury’ is a growing movement among the ultra-high networth community, of which 4,500 extra millionaires will relocate to Dubai this year.
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