NEW YORK (AP) — Momofuku, a food and restaurant brand started by food mogul David Chang, said it won’t defend its trademark on the name “chile crunch” after it sparked an outcry by sending cease-and-desist letters to other businesses using the term.
Momofuku started selling its Chili Crunch product in 2020, a crunchy spicy oil with dried peppers and other ingredients like sesame seeds and garlic. It’s a riff on Chinese condiment chili crisp…